Organizing your email list can be a pain in the neck, but luckily there are tools which continue to improve.
MailChimp recently announced that it is going to move away from static segments and instead change over to tags. Here’s why your church should care. The long and the short of this is it will help you save on your email newsletter and let you refine your email targeting even further.
To explain why this is the case, I’ll briefly look at the old segments, the new tags, and how this means money saved and better targeting.
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