Logos.
I lubs dem.
This infographic illustrates the evolution of various famous rebrands. This infographic originates from the UK, so there may be some discrepancies you know in the United States—but none the less—it’s the same brand and product being sold, just under a different name.
As you look through these logos, think about what changed about the rebrand, what made it a positive change?
What’s your overall takeaway from these rebrands and how can we apply that lesson to church rebranding?
[via WebHostingBuzz]
Chuck says
Some of these are misleading… one notable one: http://www.techcentral.co.za/wp-content/uploads/2011/06/IBM-logos-through-the-ages.jpg
IBM didn’t jump to the blue stripes right away – same with a lot of the other ones. Pepsi is an easy one to point out, as is UPS and Kit Kat. This graphic would be so great with the actual era-appropriate images.
Chuck says
And here’s Pepsi http://www.logaster.com/blog/wp-content/uploads/2011/12/Pepsi.png
Chuck says
UPS http://www.retireat21.com/wp-content/uploads/2011/09/UPS-Logo-Evolution.png
Eric Dye says
You win all the points for the day. 😛