This is a very cool concept and a great way to guide client input and the design process.
A design matrix is essentially like a competitor matrix but ranks the client’s website against competitor websites, and it uses design attributes (“clean” and “warm,” for example) instead of other points of competitive comparison.
Finding the axis will help you pin-point the direction of the site design:
I thought this was an interesting way to approach the design process, don’t you think?
Read more at Smashing Magazine.
Darryl Schoeman says
I think the matrix idea is great to settle down what “exactly” a client is after. Helps the developer then focus on what it is the customer actually wants to achieve with the website. Great Find.
Eric Dye says
True! It really helps to be on the same page and make sure everything is clearly communicated.