Selling the “experience” as a few have called it.
I’ve heard it before but I haven’t considered it in the ministry context until this morning as I sat down and began developing a “marketing” plan for another ministry initiative. This long-winded and exhaustive blurb helped a bit, but not much.
As blogs become more and more of an “experience” and less of a platform for one-way-diatribes, it’s changing the way we communicate “products” and “services.” The trusted blog persona can sway thousands of followers and readers and provide a more healthy and robust ROI than a million dollar campaign.
How, from your perspective, is this evolution changing the way we “advertise” ministry and things of the “spiritual?”
From one personal vantage point I see two things: It is the closest thing to authentic relational-selling that I’ve ever done and the return, for me and the community at large, is much more tangible.
Are you or your ministry appropriately leveraging the “experience” in a healthy marketing strategy or are have you yet to catch the bus?
[Picture of FilepeArte]
kevincooper says
To me, this means that word-of-mouth marketing is still very powerful. It's more amplified or online now because of the "experiences" people have now with blogs and social media. This is something the church really has always held the key to. In some churches (and organizations) we just need to convince the "bosses" to leverage this technology and the way of relational-selling.
Jim says
we are making every attempt and using a lot of the tools here on the crunch…