Content marketing is this beautiful idea that if we write something amazing for a product or service we believe in, people will see our brilliance and flock to us. In fact, people do this on their social media and blogs daily. But it doesn’t happen as often as you think.
Sometimes this is because the content marketing was poorly done and other times it is because it was simply boring material. I want to share the infographic below so that your ministry or digital site can be more effective at your own content marketing.
- 1 in 5 people get past headlines and read the full text. That’s why Buzzfeed is so effective. I don’t wholesale support Buzzfeed, but an effective and passionate title that isn’t manipulative or gaudy is essential to good content marketing. Especially for churches.
- Content marketing is so much cheaper than alternative marketing techniques like newspapers, television, and flyers. Unfortunately budgets still don’t support them enough. I’m looking at you churches!
- Blogs can be effective, but only if you are using them well, including mobile friendly and using call to actions. Be engaging to all audiences.
Where do you see churches needing to improve on content marketing?
[via OneSpot.com]
Eric Dye says
I made it past the headline!!! 😛
Jeremy Smith says
Nice
Mark "Elmo" Ellis says
Man, this was a great article, you really nailed it.
Your statement: “1 in 5 people get past headlines and read the full text.” is spot on. This is why advertising copywriters are absolutely obsessive about headlines they write for their copy. You’ve got to grab eyeballs within the first few seconds on the Internet, or your audience is outta there.
The late copywriting genius, Gary Halbert, used to rate the Internet as the lowest form of marketing, because you can click and go elsewhere much faster than any other form of marketing. (With face to face selling being at the top, phone calls being next, and his favorite, – direct mail, coming in at 3rd or 4th.)
The bottom of your graphic shows another point that’s extremely important, and that is focus. ( Referring to the 1% figure you’re presenting here.) To many entrepreneurs and online marketing wannabes start out without a clearly defined niche that is focused like a laser on a marketing segment, much less thinking about what it is their target audience wants to hear or needs in that segment.
Anyway, great article and wonderful graphic! looking forward to reading more!
God Bless!
ELMO