Content marketing is this beautiful idea that if we write something amazing for a product or service we believe in, people will see our brilliance and flock to us. In fact, people do this on their social media and blogs daily. But it doesn’t happen as often as you think.
Sometimes this is because the content marketing was poorly done and other times it is because it was simply boring material. I want to share the infographic below so that your ministry or digital site can be more effective at your own content marketing.
- 1 in 5 people get past headlines and read the full text. That’s why Buzzfeed is so effective. I don’t wholesale support Buzzfeed, but an effective and passionate title that isn’t manipulative or gaudy is essential to good content marketing. Especially for churches.
- Content marketing is so much cheaper than alternative marketing techniques like newspapers, television, and flyers. Unfortunately budgets still don’t support them enough. I’m looking at you churches!
- Blogs can be effective, but only if you are using them well, including mobile friendly and using call to actions. Be engaging to all audiences.
Where do you see churches needing to improve on content marketing?