I’m sure there are more than 9 reasons, but at least it’s a start!
- You want to frustrate those who no longer use checks or carry cash.
Much of the 30 and under crowd do not use checks and don’t carry much cash.
- You would prefer people give to other non-profits who DO offer online giving.
There are 1.2 million charities in the United States. If you don’t make it easy, someone else will.
- You do not want to tempt your donors to use credit cards.
You won’t. Almost every online giving provider gives you an option to only accept debit cards.
- You do not want to pay transaction fees.
Those fees will go unnoticed with the increase of giving, plus, you’ll save administrative time.
- You do not want to receive impulse gifts.
Often donors are led to give because of what they read, heard, or watched on your website; don’t take the opportunity away from them. Giving is good.
- You do not want gifts from unique visitors to your site.
For various reasons, there are those enjoying your online resources that may never set foot on the church campus. Give those the opportunity to show their appreciation.
- You do not want to receive larger gift amounts.
When the Salvation Army began testing electronic payment machines at their kettles in 2008, average donations jumped from $2 to $15.
- You are not interested in receiving year-end gifts.
Network for Good says that 22% of all online giving occurs during the last two days of December. Don’t let those last-minute tax gifts get away!
- You do not need offerings on weekends when you have to cancel services.
Just because you got a foot of snow, doesn’t mean faithful givers want to miss out on giving!
If you don’t offer online giving on your church’s website, I’m sure you will want to now!
This is a feature you’ll want to look for as you make your church website CMS decisions.
[via Generosity Matters]