One of the most valuable resources an organization has is its database.
It. Is. Priceless.
Not only that, but the information in the database is usually personal information. So, as an organization, there are certain responsibilities you assume when an individual turns over their personal information to you.
It can be surmised that there are two things at risk: The value of the personal information, and the trust that is assumed with its forth-giving.
With those two things in mind, I’m happy to tell you that MailChimp has added three new security features that are now available with a MailChimp account.
You are not required to use these three new security features, but MailChimp strongly ecourages you to use them:
- TXT and email security alerts: MailChimp will send a TXT message to your phone when they detect a login, attempted list download, or other change that might affect your account’s security. You’ll be notified almost instantaneously, so you can take appropriate action fast. Email alerts are also available.
- Detect location changes: If someone logs in to your account from a different location (IP address) than usual, you can force them to answer your account security question.
- Two-factor authentication: Whenever you log in to MailChimp, they can require a passcode that you generate from a smartphone (works kinda like those cool passcode key fobs that banks use).
These features are all free of charge, though for the TXT alerts, your phone carrier may have their own fees.
Although these features seem fairly intense, when you consider the value of a database and the privacy of those on the list, you can fully appreciate MailChimp’s new security features.
If you are looking for an email marketing service, I highly recommend giving them a try. I’ve used some other services, and I can tell you from personal experience that MailChimp has outperformed in every area. Now with these new security features, they’re going to be even harder to beat.
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