Text messaging is certainly not gone by any stretch of the imagination. For some ministries and non profits it is the way that their congregation or organization communicates.
But it isn’t always the best choice, especially for raising funds and doing campaigning.
Here are three that you need to consider and think about when deciding to use text messaging as significant strategy:
1. It Ain’t Cheap
Many people (and marketers) will extol the benefits of text messaging telling you that it’s a cheap way to communicate. Although this is relatively true it glosses over the facts.
Some carriers may waive fees for non profits but most causes won’t get that treatment. Short codes are an additional cost and although non profits can use a “shared code” this can reduce brand awareness and be detrimental if that’s your goal.
Creating a unique shortcode is expensive. Period. And most will have to use an ASP (Application Service Provider) to interact with the carriers. Ultimately your organization may have to pay back 5-15% of what you raise.
2. Limited Giving Amount
Most people don’t know that giving is capped at $10. Did you know that?
A well known organization did research and found the average giving via online was $92! That’s a big difference. And to get the affect of the larger giving amounts you’d have to repeatedly give. Multiple campaigns to individuals can be burdensome and offensive if too often.
3. Options
The fact remains that there are other options out there, especially in the social media space, to give for campaigns. You’ll have to factor in all of these options to see if texting is the right option for you and your organization.
Research, due diligence, and counsel will get you far. Make the wisest choice for your org and those that you’re supporting!
And good luck.
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