Seeing as you are reading this review, there’s a good chance that you understand that marketing and the church are not incompatible. But even if you don’t see that connection, I feel Donald’s title for the first chapter hits the reason why this book matters for the church.
The key to being seen, heard, and understood.
No, I’m not talking about the use of the Oxford/serial comma, I’m talking about how this related to Romans 10:14:
How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them?