If you search the Google Play Store for a Bible app, there will be hundreds of options to choose from. Some are for deep study with all of the bells and whistles you could ever imagine, and others are for the person who simply wants to read their Bible.
With so many options already available, if a new app wants to have a chance, there must be something special to make it stand out above the rest or it will certainly be lost in the mix.
The developers of Scriptura have realized that their app needs to be different and have made a great app for those who want a simple reading experience.