Surprise! Facebook is changing the algorithm by which Page owners can reach their fans.
This means the organic (read “free”) reach you enjoyed up to this point will start to decline over the next few weeks. In fact, a “high performing” post could reach as little as 10% of your followers.
The gist of the matter is Facebook wants to monetize the traffic to Pages. This makes sense for Facebook (sort of). They are in business to be in business after all. And now they have stockholders to answer to. Instead of giving away free advertising Facebook wants to charge Page owners to click “Boost post” to promote their content.
[Read more…] about What Facebook’s New Page Reach Means for Church Social Media