It’s difficult for non-profits to take risks, especially marketing risks.
If a project or “ad campaign” goes sour, donors are ready to take heads. For some reason, we have different rules for non-profits than we do for-profits.
That’s why I’m always so inspired when I see a non-profit organization take a gamble and do something creative. Something that’s not considered “safe.”
Take a look at Afrika Kicker, I’m sure you’ll agree: