Pretty simple and straightforward advice, right?
A better, more well-designed site that’s built strategically will naturally provide better avenues for giving, and perhaps provide more call-to-actions than one that is designed poorly.
But, we all knew that already, right?
A study done by ForeSee Results provides some ample evidence that help support the obvious. I’d print it out and hand it to your web department guru.
Some facts from a highly satisfied visitor to a nonprofit’s website is:
- 49% more likely to donate
- 38% more likely to volunteer
- 57% more likely to have a favorable overall impression of the organization
- 65% more likely to recommend the site to others
- 55% more likely to return to the site
Sounds pretty valuable to me, right?
Time for an upgrade.