Driscoll Quits Social Media, Revels Book Marketing Scheme

Mark Driscoll

New York Times best-selling author and celebraty pastor Pastor Mark Driscoll has written a letter of apology to the people of Mars Hill Church about several things, including a marketing scheme devised to land his book on the New York Times bestseller list. Written with his wife, Real Marriage, the book did reach the “#1 New York Times bestseller” status, but Driscoll is doing all he can to try and rectify the situation. From his letter of apology: ... Continue Reading

5 Things A Blog Editor Needs To Focus On

blog editor at work

Earlier this month, I wrote on how churches should consider hiring a blogging editor instead of a blogger. I recognize that many church leaders may know the qualities a church blogger should have, but might not know some of the key differences between that position and a church blogging editor. I would like to help you with that. Do note that all people have different talents and strengths and my own experience is one that is unique in itself, so this is not an exhaustive list. On top of that, ... Continue Reading

Sleek Website Themes for Tech Heads

templatemo_205_web_tech

You want to have a website that appeals to the tech crowd. Whether your business involves marketing technologies, updated computers or data interfacing, your core market consists of people who may know more about the tech field than you do. You want to offer them a service that they need, but before you do that, you need to make sure that your design needs are met. You don't want to craft a site that is going to chase away your target audience. To figure out what works for your industry, you're ... Continue Reading

SumAll: Analytics All The Things!

sumall3

Every March, our church holds its annual business meeting. It's usually a fairly straightforward (i.e. boring) affair. Last year, our new lead pastor kept the meeting the same as it has always been, but this year, he wants to jazz it up a bit. Knowing that he wanted to do more than present some dull balance sheets, I shared a fairly cool idea I'd seen online: what if we presented a picture of our "digital presence"? My pastor liked the idea and offered a tool to make it happened. ... Continue Reading

Dry Cleaner Evangelists Won’t Reach the Next Generation

Evangelist Dry Cleaner

Steve Martin plays a dry cleaner attendant who talks like a Southern, fire-and-brimstone styled evangelist like only Steve Martin can do in this humorous skit. While this is pretty funny on its own, it's a good example of effective communication and the importance of speaking truth plainly. Here's the skit: ... Continue Reading

Donate Those Old Books!

While cleaning out my garage a few weeks ago, I accumulated a huge pile of "stuff" to give to the Goodwill — enough that they were happy to come out and pick the "stuff" up from my garage.  They took everything...except the 3 boxes of books I had.  They told me that nobody read books anymore and thus it was hard to sell or even give away the books. I thought they were out of their minds, so I took a trip to my local Half Price Books and was told the same thing.  Unless I had a collectible of ... Continue Reading

LinkedIn: The New “Who You Know” [Infographic]

linkedin lego

I've resisted and treated LinkedIn as a necessary evil for a long time. When it began to grow into more of a social network platform, that resistance increased. In hindsight, however, I think I may have been tossing the “baby out with the bathwater.” LinkedIn has proven to be a great way to network with others, especially in the online space, and has become the new “who you know” of landing a job. Here's a closer look at the power of LinkedIn referrals: ... Continue Reading