‘Captivology’ by Ben Parr [Saturday Morning Review]

Captivology Saturday Morning Review

We live in a world where getting noticed is getting harder and harder. Whether we’re launching a start-up, trying to promote a book, or convincing people to read our blog, our targeted audience is bombarded with messages and information. How do you stand out from the crowds? Captivology (clever title by the way) is all about the psychology of capturing people’s attention, whatever you may need it for. It discusses seven ‘attention triggers’, more or less scientifically proven methods of ... Continue Reading

Why Your Church Should Avoid the $10,000 Google Grants

10000 Google Grant

If you have been on the church tech scene on the Internet for the last month, you would have seen a lot of different articles popping up about how your church could get a sweet $10,000 per month of free Google Adwords for your church website. Churchsites.co promoted it, NilsSmith shared it, and even Josh Burns of Social Media Academy did a whole webinar on it. This is nothing new. I had actually written about this two years ago on my old personal site how I had helped my missionary organization ... Continue Reading

Who Are Your Advocates? [Infographic]

Advocates Top

Employee advocates is a unique conversation that not a lot of businesses know about. The idea is, it is better for your businesses when you have people advocate for you beyond yourself. Yes, share how great your company is, but we expect that. What we do not expect is when someone else says it and we give more value to that. So for an employee that spends 40 hours a week with you and still wants to advocate for your company and work, you have a winner. For churches, this is as important, but ... Continue Reading

The State of Content Marketing in 2015 [Infographic]

The State of Content Marketing in 2015 Image

Content marketing is the intentional decision to create content that reaches readers in order to drive them back to your platform so you can engage them. That means for businesses, you write amazing articles to get people to then buy stuff from you. As churches, this is also available to you, but for the Gospel. Content marketing can come from blogs, social media, newsletters, podcasts, and more, but it focuses on making yourself the expert and creating an established audience. Here are the ... Continue Reading

‘Everyone’s a Critic’ by Bill Tancer [Saturday Morning Review]

Saturday Morning Review - Everyone Is a Critic

Online reviews have changed the game for restaurants, hotels, retail and other businesses. Not only are customer making decisions based on the reviews of others, but bad reviews can have stinging effects. Everyone's a Critic discusses this review-driven world and shows how businesses can use reviews. I learned some interesting facts from this book that have changed the way I view reviews: ... Continue Reading

Top 3 Tech Trends You Should Watch in 2015 [Infographic]

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I will say this up front, this has some great ideas for businesses that will not translate to churches, at least night right away. I don't see pastors finding immediate needs for phablets or wearables. But I do think this will help create a culture of out-of-the-box thinking. Read through the infographic below, keep an open mind, and we'd love to hear: How you are going to be using new tech in church? ... Continue Reading

Nonprofit Communications Trends Report [Infographic]

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The release of the 2015 Nonprofit Communications Trend Report has brought some new light to what nonprofits are trying to do. As churches, we can take some ideas from this project and should look to being open to shift our own strategies if need be. The report staff came up with an easy to digest infographic to go with it, but I'd recommend jumping into the full report if you are at all involved with your church's communication department at any capacity. Here are my favorite parts of the ... Continue Reading

The Best Social Media Strategy Pitch

TMNT---Social-Media

If you have enjoy the old school 1990′s Teenage Mutant Ninja Turtles movie trilogy, you probably know Raphael’s favorite quote after kicking some serious butt, “Man, I love being a turtle!” Have you ever had those moments where you just kicked your project in the butt or maybe nailed that presentation? You probably need to go put a ninja headband on your head, grab some nunchucks, and just scream, ... Continue Reading

7 Offline and Online Tools for Easy Church Promotion

Offline and Online Tools for Easy Church Promotion 1

If your church has some great outreaches planned, but you’re wondering how to let people know, remember that you have many avenues available to you for getting the word out. This article will provide you with event advertising ideas far beyond just a sign on the church lawn. Many of these strategies are applicable to weekly services as well as one-time events. ... Continue Reading

Logos, Brands and the Cross

Jesus Saves Sign

I am always game for a little Seth Godin goodness in my inbox. It almost always seems like something that can be applied to all sorts of marketing and communication — for my business or the church. In a recent post, Seth Godin outlines the difference between a logo and brand: ... Continue Reading