Generation Z: Marketing’s Next Big Audience [Infographic]

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I have spent the better part of the past decade dedicating my life towards understanding how generations interact with each other. First I wanted to understand the differences between myself and teenagers as a youth ministry volunteer and then later how generations interact as a paid youth worker that would interact with parents and teens. Nowadays, I am a counselor that seens people struggle regularly with psychosocial development which has huge implications with people needing to grow. The ... Continue Reading

Dan Owens: Behind the Curtain of Fundraising [Podcast]

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Last May I interviewed Dan Owens for the Finding Justice Podcast, and after we finished up talking about the awesome work of Sixty Feet, I asked him a few questions about fundraising for a nonprofit organization. My first question had to do with bridging the gap between one time donations and long-term, committed ministry partners. What started out as a curious question, blossomed in an awesome conversation that I've waited months to share with you. Dan shares great insight for those who ... Continue Reading

Words and Phrases That Convert Into Action [Infographic]

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Are you a blogger, social media user, or write any kind of content for your church? Then you need to read this NOW, NOW, NOW! If you didn't read that with the annoying car salesman voice from television commercials, I advise you to try again. For those that want to write some kind of content, whether 140 character tweets or 10,000 word eBooks, your words need to have some weight behind them to be effective. The dialect you use in every day conversations is the starting point, but we want to ... Continue Reading

5 Steps to Successful Text Marketing [White Paper]

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In the land of mobile apps and smartphones, the idea of using SMS text messaging seems like stepping back in technology instead of moving forward. But the truth is, text messaging works! Maybe it's because it is such an underused medium and users are more likely to open and read them. None the less, the stats are pretty compelling: ... Continue Reading

Our Donations vs. Diseases [Infographic]

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I found his infographic to be particularly interesting considering the viral success of the Ice Bucket Challenge. While the Ice Bucket Challenge could be applied to any charity of your choosing, it was commonly referred to as the “ALS Ice Bucket Challenge.” The ALS Association received a record number of donations in a short period of time (hurray for them), but did all of this energy, money, and awareness go towards something that threatening? Here's a curious look: ... Continue Reading

The Mobile Landscape [Infographic]

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Youth pastors know this, hippers may know this, and parents with kids know that mobile devices are not the future, they are now. For churches, a mobile device should be more than a phone, it's the device to inform parents that their child in daycare is upset. It's the best communication tool for students in youth groups. And it is an untapped possible way of getting people to instantly engage with your community and congregation outside of Sunday and Wednesday nights. ... Continue Reading

The Incredible Pace of Online Spending

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We can talk about online spending. We can write about online spending. We can even make infographics about online spending. But until you see the dollars and cents rack-up in realtime, you haven't fully felt the impact at the amount of online spending. ... Continue Reading

Famous Rebrands [Infographic]

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Logos. I lubs dem. This infographic illustrates the evolution of various famous rebrands. This infographic originates from the UK, so there may be some discrepancies you know in the United States—but none the less—it's the same brand and product being sold, just under a different name. As you look through these logos, think about what changed about the rebrand, what made it a positive change? ... Continue Reading

The ChurchMag Foundry

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We are embarking on an experiment. One that I am super-excited about and I hope proves itself to be a great success. It all started several months ago when I first interviewed Kenny Jahng. Before and after the interview we talked about a number of things, including the initial idea of what eventually became ChurchMag Press. Kenny is an awesome marketing thinker who is great at communication and a natural at harnessing it for the Church. Another idea that cropped-up during our chat, was ... Continue Reading

Happy Birthday Church Marketing Sucks [Video]

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Church Marketing Sucks turns 10-years old this month! In Internet years, that's a long time and it is exciting to see them serving the church for at least another ten more years. This month they have been celebrating 10 years of sucks with a 10-year t-shirt giveaway, a 10-year anniversary hangout on Monday, July 28th, as well as some awesome discounts and giveaways — including special discounts on ChurchMag Press. Earlier this month I had the chance to sit down and speak with Church Marketing ... Continue Reading