Compassion Saves Money by Going Digital

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Compassion International has historically done a good job leveraging new media—the Compassion Bloggers being one of them. Early last month, they made another solid move, in an effort to lower their costs. They gave their donors the choice of receiving Compassion Magazine in a digital format, saving them on both printing costs as well as postage. What a great idea! Here's a snippet of the email they sent out: ... Continue Reading

The (Not-So-Secret) Formula Of The Modern CMO [Infographic]

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For those that do not know, CMO stands for Chief Marketing Officer, and for many national organizations, they have their own paid staff person in charge of figuring out the best options for their ministry to get the most visibility with the manpower, budget, and time they have. For churches of 50 people to 4,000, you probably do not have the salary available to hire a specific person for this specific of a job. Honestly, that's okay because we have the formula that many work off of and you can ... Continue Reading

Inbound Marketing vs Outbound Marketing [Infographic]

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With the advent of the Internet, mobile devices, and everything else in the technology age, concepts like print advertising that are talking at you about their product are starting to take a back seat to If you are a native of digital marketing and did not dabble in print, radio, and television advertising (like myself) the infographic below can help you interact with long time investors of marketing as well as help you identify where people have succeeded and failed in the past yet still ... Continue Reading

5 Tips for Choosing a Memorable Church Domain Name

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One quarter of a billion domain names have been registered in the last couple decades. Not surprisingly, it is often difficult to get the name you want today. It can be a challenge even for churches since there are hundreds of thousands of churches in the world and many have the same or a similar name. Even if the desired domain name is available, is it memorable? It is important that a church's domain name be memorable and easy to type so that potential website visitors don't get lost. There ... Continue Reading

How the Church Can Do Better Than Dropbox [Video]

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Did you hear what Dropbox did after losing 27,000+ files? Unfortunately, they didn't do much. :-( Kenny Jahng joined the ChurchMag Podcast and told his story of losing more than 27,000 files and how Dropbox lost an opportunity to turn a #FAIL into a #WIN. During our conversation, I asked Kenny what the Church could learn from Dropbox's lackluster response: ... Continue Reading

Generation Z: Marketing’s Next Big Audience [Infographic]

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I have spent the better part of the past decade dedicating my life towards understanding how generations interact with each other. First I wanted to understand the differences between myself and teenagers as a youth ministry volunteer and then later how generations interact as a paid youth worker that would interact with parents and teens. Nowadays, I am a counselor that seens people struggle regularly with psychosocial development which has huge implications with people needing to grow. The ... Continue Reading

Dan Owens: Behind the Curtain of Fundraising [Podcast]

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Last May I interviewed Dan Owens for the Finding Justice Podcast, and after we finished up talking about the awesome work of Sixty Feet, I asked him a few questions about fundraising for a nonprofit organization. My first question had to do with bridging the gap between one time donations and long-term, committed ministry partners. What started out as a curious question, blossomed in an awesome conversation that I've waited months to share with you. Dan shares great insight for those who ... Continue Reading

Words and Phrases That Convert Into Action [Infographic]

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Are you a blogger, social media user, or write any kind of content for your church? Then you need to read this NOW, NOW, NOW! If you didn't read that with the annoying car salesman voice from television commercials, I advise you to try again. For those that want to write some kind of content, whether 140 character tweets or 10,000 word eBooks, your words need to have some weight behind them to be effective. The dialect you use in every day conversations is the starting point, but we want to ... Continue Reading

5 Steps to Successful Text Marketing [White Paper]

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In the land of mobile apps and smartphones, the idea of using SMS text messaging seems like stepping back in technology instead of moving forward. But the truth is, text messaging works! Maybe it's because it is such an underused medium and users are more likely to open and read them. None the less, the stats are pretty compelling: ... Continue Reading