Within the realm of blogging and social media for seventy8 Productions, I get to be the one that dreams of the vision, calls the shots, and puts it into action. The process from a great idea to implementation is simply limited by the amount of time I can put it together. It is great to see these dreams come to fruition and then to see them become successes.
A corporate digital marketing strategy is different. The process is not as streamlined. And not everything I think is a great idea actually gets made.
“I know you can be overwhelmed, and you can be underwhelmed, but can you ever just be whelmed?”
I feel like the world of digital marketing lives in this tension. Either we do something that simply has no tangible results like creating a social media policy and guidelines or we shoot for making a video or image series go viral and cannot keep up with the response or magnitude of the project.
I was reading some articles from a few tech pundits this past week, following Apple’s product event in October. In the mix, I somehow found an old article that attempted to compare Google and Apple’s business models. The article made a few decent points, but it didn’t really offer anything amazing.
But then I began to think about the various church models that exist in the West, particularly the US, and I think I found a neat way of looking at them, from a tech perspective. That said, let’s take a look at Google and Apple’s differing approaches to their mobile platform as a way of comparing two of the more common church models, attractional and missional.
Content marketing is a general concept that can apply to so many different companies and parties. Narrowing it down, there are two types of marketing for businesses: business to customers (B2C) and business to business (B2B). So when a company (say a church book distributor) sells their product to another company (the local family bookstore), you have a B2B relationship and content marketing. This is actually extremely important for churches as they are the intersection between B2B and B2C interactions with their congregations or bloggers as they interact with advertisers, hosting companies, social networks, and where they outsource their material from.
To make the most of these relationships, you need to better understand the B2B market. Here is a 2013 update:
Have you ever used a local service online rating app on iOS or Android like Yelp, Google Local or Foursquare and did an action based on these reviews? Some people might be going to a new restaurant because of all of the great reviews. Others may avoid a hotel because of the low online rating. If you are really ambitious and trusting, you might even go to a specific doctor or get a lawyer based on reviews from strangers.
The problems that has risen is when you pay a company to write good reviews or negatively review competition unfairly.
I am just going to jump to the reason that churches, ministries and bloggers need to read this infographic:
Consistency and quality of content as well as intentional engagement on social media is what can and will drive traffic to your social media accounts as well as the websites and blogs connected to them.
Let’s be honest. The Church as a whole is still learning how to make social media a tool that can benefit their ministry. It is suppose to be a business option for marketing, but at the same time we have this huge focus on trying to be relational. For some organizations, social media is not relational. But if you knew the facts from a “customer” standpoint, the customer being someone that has never took a step into your church, you would think differently. Read this infographic as the church as a business, the church down the street as part of the B2B connection, and the customer as any and every person that might hear about your ministry online. Then tell me if it is worth investing in.
We've been insanely-interested in exploring how the Church, ministries, and non-profits use technology to effectively fulfill their mission to the world.
With a small blog that started in September of 2008 we grew faster than we had ever dared to dream expanding into a network of blogs that reached more than a quarter million people every single month.
In May of 2011 we re-focused our efforts bringing all of the content back into one solidified brand - a "digital magazine" of resources that still serve the same industries and that still has the same curious heartbeat that started this movement.