How to Preserve Your SEO When Rebranding

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Perhaps you are aware that rebranding is not an easy task. Apart from all the legal, creative and repositioning headaches you will no doubt have to deal with, you must also ensure Google is OK with all of this. A lot of what marketers do is connected with building online visibility and brand recognition, and if this is not done the right way, a transition to a new domain and name may put all of this at risk. If you wish to change the name and logo of your company as well as your website, keep ... Continue Reading

Know Where to Share [Infographic]

Share CM

When I did social media and digital consulting for churches, one of my favorite things to experience when we first were creating their digital strategy was the different types of mediums they were already creating as well as allow them to dream what they want to do beyond their current adventures in communication. I always started with their strengths in a strategy and push them to see what else they could do. So if the church and staff are great at photography, videography, blogging, or ... Continue Reading

Only 20% Will Make It Past This Headline [Infographic]

Make it past the headline header

Content marketing is this beautiful idea that if we write something amazing for a product or service we believe in, people will see our brilliance and flock to us. In fact, people do this on their social media and blogs daily. But it doesn't happen as often as you think. Sometimes this is because the content marketing was poorly done and other times it is because it was simply boring material. I want to share the infographic below so that your ministry or digital site can be more effective at ... Continue Reading

That Church Conference

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I've seen a lot of conferences out there for people that do digital ministry, but I have not yet seen one that does it specifically for these staff and volunteers. Sure, you have the Catalyst conference which is amazing, but that is more focused on Christianity as a whole faith and religion. Then you have others like The Social Church, but that looks at very niche aspects of social ministry within the church. There are blogger conferences and digital marketing, but I had not found one that was ... Continue Reading

The Power of the Influential Church Goer [Infographic]

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An influential customer is a little different for a church than it is for a business. Yes, congregation members and visitors tithe, but we do so out of our heart and command by God. So what if we looked at this as a congregation member influencing their friends on Facebook or YouTube? What if in your church service you asked everyone for 2 minutes to tweet or Instagram invite people to come to church next week? ... Continue Reading

Likely Online Church Recommendations [Infographic]

Thumbs Up Yo

Having taken numerous business and marketing classes, it is fairly well known that the hardest and most expensive part of an organization is the initial marketing of someone for your service or product. It takes a lot to get in front of the eyes of someone and even more for them to try out what you have to offer. The second and lesser known is what happens after that—the follow up with that person. What comes of this is the recommendation index. How do people talk about your church once they ... Continue Reading

5 Marketing Lessons from Churches Around the World

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I recently went on a 37,000-mile prayer pilgrimage around the world. I discovered a world of prayer traditions across the Judeo-Christian faith family, including some of the weird uncles and crazy cousins. I’m fascinated by churches and marketing, so I made a point to take notes as I enjoyed the wild adventure. Here are a few marketing lessons I learned from churches around the world, and how we can apply it to our local ministries and congregations. ... Continue Reading

‘Captivology’ by Ben Parr [Saturday Morning Review]

Captivology Saturday Morning Review

We live in a world where getting noticed is getting harder and harder. Whether we’re launching a start-up, trying to promote a book, or convincing people to read our blog, our targeted audience is bombarded with messages and information. How do you stand out from the crowds? Captivology (clever title by the way) is all about the psychology of capturing people’s attention, whatever you may need it for. It discusses seven ‘attention triggers’, more or less scientifically proven methods of ... Continue Reading

Why Your Church Should Avoid the $10,000 Google Grants

10000 Google Grant

If you have been on the church tech scene on the Internet for the last month, you would have seen a lot of different articles popping up about how your church could get a sweet $10,000 per month of free Google Adwords for your church website. Churchsites.co promoted it, NilsSmith shared it, and even Josh Burns of Social Media Academy did a whole webinar on it. This is nothing new. I had actually written about this two years ago on my old personal site how I had helped my missionary organization ... Continue Reading