5 Steps to Successful Text Marketing [White Paper]

Five Simple Steps Screen

In the land of mobile apps and smartphones, the idea of using SMS text messaging seems like stepping back in technology instead of moving forward. But the truth is, text messaging works! Maybe it's because it is such an underused medium and users are more likely to open and read them. None the less, the stats are pretty compelling: ... Continue Reading

Our Donations vs. Diseases [Infographic]

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I found his infographic to be particularly interesting considering the viral success of the Ice Bucket Challenge. While the Ice Bucket Challenge could be applied to any charity of your choosing, it was commonly referred to as the “ALS Ice Bucket Challenge.” The ALS Association received a record number of donations in a short period of time (hurray for them), but did all of this energy, money, and awareness go towards something that threatening? Here's a curious look: ... Continue Reading

The Mobile Landscape [Infographic]

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Youth pastors know this, hippers may know this, and parents with kids know that mobile devices are not the future, they are now. For churches, a mobile device should be more than a phone, it's the device to inform parents that their child in daycare is upset. It's the best communication tool for students in youth groups. And it is an untapped possible way of getting people to instantly engage with your community and congregation outside of Sunday and Wednesday nights. ... Continue Reading

The Incredible Pace of Online Spending

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We can talk about online spending. We can write about online spending. We can even make infographics about online spending. But until you see the dollars and cents rack-up in realtime, you haven't fully felt the impact at the amount of online spending. ... Continue Reading

Famous Rebrands [Infographic]

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Logos. I lubs dem. This infographic illustrates the evolution of various famous rebrands. This infographic originates from the UK, so there may be some discrepancies you know in the United States—but none the less—it's the same brand and product being sold, just under a different name. As you look through these logos, think about what changed about the rebrand, what made it a positive change? ... Continue Reading

The ChurchMag Foundry

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We are embarking on an experiment. One that I am super-excited about and I hope proves itself to be a great success. It all started several months ago when I first interviewed Kenny Jahng. Before and after the interview we talked about a number of things, including the initial idea of what eventually became ChurchMag Press. Kenny is an awesome marketing thinker who is great at communication and a natural at harnessing it for the Church. Another idea that cropped-up during our chat, was ... Continue Reading

Happy Birthday Church Marketing Sucks [Video]

happy birthday cms from cm

Church Marketing Sucks turns 10-years old this month! In Internet years, that's a long time and it is exciting to see them serving the church for at least another ten more years. This month they have been celebrating 10 years of sucks with a 10-year t-shirt giveaway, a 10-year anniversary hangout on Monday, July 28th, as well as some awesome discounts and giveaways — including special discounts on ChurchMag Press. Earlier this month I had the chance to sit down and speak with Church Marketing ... Continue Reading

Kenny Jahng: Awesome Church Marketing [Video]

GUINNESS WORLD RECORD EVENT Liquid Church 01

Last week I told you about Liquid Church's plan to break a Guinness World Record and assemble 12,000 items into 1,200 hunger relief kits for a local distribution hub for donated and federal food aid. And it was a success! There are so many awesome dimensions to this story: Kids attending the church's creative arts camp took part The church put their faith into action They helped those in need by helping an organization in the community The word spread about their awesome act ... Continue Reading

What to Do About the Changes to Google Authorship

Google Search Google Authorship

A few weeks ago it was announced that Google is removing profile photos and Google+ Circle count from their search results. There are a number of different speculations that are floating around as to why Google has done this, as it really takes a big bite out of the power of Google Authorship — aka: more click-throughs. While Google has not officially (as of yet) said why they are doing this, here are the two prevailing reasons being tossed about online: ... Continue Reading

9 Ways to Compete in a Competitive Online World

Go on the Internet

Thirty percent of the world is online.  That is equivalent to more than two billion people.  That is the population of China — twice.  If you still can’t grasp how big those numbers are, data collected by Go-Gulf shows how much time people spend on the Internet. The result: global time spent online is 35 billion hours every month.  That is almost four million years!  The only reason that’s hard to imagine is because it’s simply incredible. A user spends an average of 16 hours on the internet ... Continue Reading