Who Are Your Advocates? [Infographic]

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Employee advocates is a unique conversation that not a lot of businesses know about. The idea is, it is better for your businesses when you have people advocate for you beyond yourself. Yes, share how great your company is, but we expect that. What we do not expect is when someone else says it and we give more value to that. So for an employee that spends 40 hours a week with you and still wants to advocate for your company and work, you have a winner. For churches, this is as important, but ... Continue Reading

The State of Content Marketing in 2015 [Infographic]

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Content marketing is the intentional decision to create content that reaches readers in order to drive them back to your platform so you can engage them. That means for businesses, you write amazing articles to get people to then buy stuff from you. As churches, this is also available to you, but for the Gospel. Content marketing can come from blogs, social media, newsletters, podcasts, and more, but it focuses on making yourself the expert and creating an established audience. Here are the ... Continue Reading

‘Everyone’s a Critic’ by Bill Tancer [Saturday Morning Review]

Saturday Morning Review - Everyone Is a Critic

Online reviews have changed the game for restaurants, hotels, retail and other businesses. Not only are customer making decisions based on the reviews of others, but bad reviews can have stinging effects. Everyone's a Critic discusses this review-driven world and shows how businesses can use reviews. I learned some interesting facts from this book that have changed the way I view reviews: ... Continue Reading

Top 3 Tech Trends You Should Watch in 2015 [Infographic]

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I will say this up front, this has some great ideas for businesses that will not translate to churches, at least night right away. I don't see pastors finding immediate needs for phablets or wearables. But I do think this will help create a culture of out-of-the-box thinking. Read through the infographic below, keep an open mind, and we'd love to hear: How you are going to be using new tech in church? ... Continue Reading

Nonprofit Communications Trends Report [Infographic]

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The release of the 2015 Nonprofit Communications Trend Report has brought some new light to what nonprofits are trying to do. As churches, we can take some ideas from this project and should look to being open to shift our own strategies if need be. The report staff came up with an easy to digest infographic to go with it, but I'd recommend jumping into the full report if you are at all involved with your church's communication department at any capacity. Here are my favorite parts of the ... Continue Reading

The Best Social Media Strategy Pitch

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If you have enjoy the old school 1990′s Teenage Mutant Ninja Turtles movie trilogy, you probably know Raphael’s favorite quote after kicking some serious butt, “Man, I love being a turtle!” Have you ever had those moments where you just kicked your project in the butt or maybe nailed that presentation? You probably need to go put a ninja headband on your head, grab some nunchucks, and just scream, ... Continue Reading

7 Offline and Online Tools for Easy Church Promotion

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If your church has some great outreaches planned, but you’re wondering how to let people know, remember that you have many avenues available to you for getting the word out. This article will provide you with event advertising ideas far beyond just a sign on the church lawn. Many of these strategies are applicable to weekly services as well as one-time events. ... Continue Reading

Logos, Brands and the Cross

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I am always game for a little Seth Godin goodness in my inbox. It almost always seems like something that can be applied to all sorts of marketing and communication — for my business or the church. In a recent post, Seth Godin outlines the difference between a logo and brand: ... Continue Reading

‘Twitter is Not a Strategy’ by Tom Doctoroff [Saturday Morning Review]

Saturday Morning Review - Twitter is not a strategy

Don't let the title and the blue Twitter bird on the cover of this book deceive you (as it did me) into thinking this book is about social media, or brand marketing through social media. It's not. That doesn't mean it's not interesting, but the title did make me expect something else. Twitter is Not a Strategy is about brand marketing: positioning your product, service, or company in the market as to successfully distinguish yourself from your competitors. It's certainly a much discussed ... Continue Reading

Facebook Ads: Do They Even Work? [Infographic]

Facebook Ads: Do They Even Work?

Advertising online for churches is not something I want to sell you on right now, so this entire article assumes that you are onboard with the concept. Instead, I would rather have the conversation of which area of advertising online is better for churches, Facebook or Google? Yes, there are others but these two are the big impacters who are getting it right the most. In some ways, it is comparing apples to oranges, but in the more generalized sense of online advertisers, we can define which is ... Continue Reading