If you’re getting ready for a short-term missions trip (or long-term for that matter), online fundraising is an excellent way to raise money.
Making phone calls and talking to people face to face certainly has its value, but when you consider how much bigger your reach can be using social media, online fundraising is clearly an avenue worth your effort.
When dealing with money, however, things can get a little tricky. That’s why you should consider using a service like GrassRoot:
Have you ever heard of native advertising?
Before reading this infographic below, I had not. It’s a very curious concept to me, as the traditional banner ad has really lost its effectiveness.
In comparison, the click-through rate in 2000 for banner ads was 9%, in 2012 the click-through rate has dropped to .2%.
Now that may seem really low, but for those that know a thing or two about web ads, this isn’t too bad of a click rate.
What this does tell us, however, is that there is plenty of room for more effective advertising. That’s where native advertising comes in:
Church marketing.
What comes to mind when you hear those words?
I had the opportunity to interview my Associate Pastor, Dr. Rajkumar Dixit about it and he explains why churches need to adopt the long term mentality when it comes to marketing:
I had the opportunity to give this presentation at the Inspire Conference held in Berkeley, California in April of 2013.
In the presentation I share:
It’s a shark attack!
But wait…
…are the sharks attacking people or are people attacking sharks?
Hmmm….just be clear, let’s check:
Child abuse is a very serious thing and educating not only the community on looking for signs on children as well as how to prevent it from happening in the first place. The tough part is, how do you inform children of child abuse when their abuser is a parent or a sibling that is sitting right beside them? You need creative advertising!
The ANAR Foundation is using technology to come up with a great way of communicating and reaching abused children.
Here is the description that comes with the video:
Coca-Cola has a new look this summer in the UK and Australia. They’ve decided to scrap their “Coca-Cola” name for yours! That’s right! Coke took the top 150 names in the UK & Australia and put those names on their labels. They also made an individual song for each name.
Every once and a while we like to run an advertising special on ChurchMag, so for the month of May, we’re dropping all of our ads by 20%!
We’ve never dropped the ad rates like this before, usually we drop the rate on one ad size.
If you’re interested in long term advertising or a sponsored post, we can do that, too.
Here are the deets:
Over the last two years, there have been quite a few companies that have sprung up that allow people and companies to purchase followers, fans, views, retweets, repines and a variety of other social media services. These services have been utilized by major celebrities, political figures as well as companies and brands. It wasn’t until recently did the services come to light and start to receive scrutiny from the social media networks as well as other social media experts, but it was only a matter of time before quick fix options became a business (social media services is now on its way to being a 100+ million dollar industry in just a few years).
Have you ever been tempted to purchase a Facebook ad?
Whenever I’m on the ChurchMag Facebook Page, I see it teases me about “promoting” particular posts and purchasing ads–the classic “your ad here.”
I’m sure you’ve seen them yourself, especially if you’re an admin for your church, ministry or non-profit Facebook Page.
I have not historically been big on Facebook advertising, especially considering what they’ve done to the reach of Facebook Pages, but here’s the hard numbers of Facebook ad performance to aid you in your decision:
Copyright 2013 · ChurchMag
