That Church Conference

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I've seen a lot of conferences out there for people that do digital ministry, but I have not yet seen one that does it specifically for these staff and volunteers. Sure, you have the Catalyst conference which is amazing, but that is more focused on Christianity as a whole faith and religion. Then you have others like The Social Church, but that looks at very niche aspects of social ministry within the church. There are blogger conferences and digital marketing, but I had not found one that was ... Continue Reading

The Power of the Influential Church Goer [Infographic]

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An influential customer is a little different for a church than it is for a business. Yes, congregation members and visitors tithe, but we do so out of our heart and command by God. So what if we looked at this as a congregation member influencing their friends on Facebook or YouTube? What if in your church service you asked everyone for 2 minutes to tweet or Instagram invite people to come to church next week? ... Continue Reading

Likely Online Church Recommendations [Infographic]

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Having taken numerous business and marketing classes, it is fairly well known that the hardest and most expensive part of an organization is the initial marketing of someone for your service or product. It takes a lot to get in front of the eyes of someone and even more for them to try out what you have to offer. The second and lesser known is what happens after that—the follow up with that person. What comes of this is the recommendation index. How do people talk about your church once they ... Continue Reading

5 Marketing Lessons from Churches Around the World

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I recently went on a 37,000-mile prayer pilgrimage around the world. I discovered a world of prayer traditions across the Judeo-Christian faith family, including some of the weird uncles and crazy cousins. I’m fascinated by churches and marketing, so I made a point to take notes as I enjoyed the wild adventure. Here are a few marketing lessons I learned from churches around the world, and how we can apply it to our local ministries and congregations. ... Continue Reading

‘Captivology’ by Ben Parr [Saturday Morning Review]

Captivology Saturday Morning Review

We live in a world where getting noticed is getting harder and harder. Whether we’re launching a start-up, trying to promote a book, or convincing people to read our blog, our targeted audience is bombarded with messages and information. How do you stand out from the crowds? Captivology (clever title by the way) is all about the psychology of capturing people’s attention, whatever you may need it for. It discusses seven ‘attention triggers’, more or less scientifically proven methods of ... Continue Reading

Why Your Church Should Avoid the $10,000 Google Grants

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If you have been on the church tech scene on the Internet for the last month, you would have seen a lot of different articles popping up about how your church could get a sweet $10,000 per month of free Google Adwords for your church website. Churchsites.co promoted it, NilsSmith shared it, and even Josh Burns of Social Media Academy did a whole webinar on it. This is nothing new. I had actually written about this two years ago on my old personal site how I had helped my missionary organization ... Continue Reading

Who Are Your Advocates? [Infographic]

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Employee advocates is a unique conversation that not a lot of businesses know about. The idea is, it is better for your businesses when you have people advocate for you beyond yourself. Yes, share how great your company is, but we expect that. What we do not expect is when someone else says it and we give more value to that. So for an employee that spends 40 hours a week with you and still wants to advocate for your company and work, you have a winner. For churches, this is as important, but ... Continue Reading

The State of Content Marketing in 2015 [Infographic]

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Content marketing is the intentional decision to create content that reaches readers in order to drive them back to your platform so you can engage them. That means for businesses, you write amazing articles to get people to then buy stuff from you. As churches, this is also available to you, but for the Gospel. Content marketing can come from blogs, social media, newsletters, podcasts, and more, but it focuses on making yourself the expert and creating an established audience. Here are the ... Continue Reading

‘Everyone’s a Critic’ by Bill Tancer [Saturday Morning Review]

Saturday Morning Review - Everyone Is a Critic

Online reviews have changed the game for restaurants, hotels, retail and other businesses. Not only are customer making decisions based on the reviews of others, but bad reviews can have stinging effects. Everyone's a Critic discusses this review-driven world and shows how businesses can use reviews. I learned some interesting facts from this book that have changed the way I view reviews: ... Continue Reading