Have you been a little freaked out by online advertising recently? I have. More and more I am amazed at the level of targeting that happens when I browse the web. I personally do not think that online banner ads make a lot of sense to purchase. Yeah I know, they’re everywhere. But for the most part, the ads that are outside the content area rarely get my attention.
It is a few years old, but have you seen the eye tracking study from Jakob Nielson on Useit.com? It is interesting to see that ads outside the content area aren’t paid close attention to. Now this study is 5 years old, but there are plenty of websites t
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