A phenomenal article about how Conan O’Brien was reborn as a social media and social networking powerhouse – a serious must-read.
O’Brien shakes his head at the memory. “Aaron’s saying, ‘You’re up to 250,000’ or something, and I would say, ‘I don’t know what that means.’ ” It meant that O’Brien was setting the single-day record for gathering followers on Twitter.
Just as quickly, O’Brien’s team began to hear that NBC was far from happy. “The network isn’t crazy about you tweeting. They’re not sure that’s cool,” O’Brien recalls being told. His response was simple: “Tell them I would be thrilled if they shut down my Twitter account. I’d love it if that got out. You think PR’s been bad up till now? Wait till you take away my Twitter account.” Today O’Brien laughs at the old-media disconnect of that moment: He is approaching 2.5 million followers.
Give it a read and then realize that something special happened with Conan – it might never be repeated.
Eric J says
That was a great article thanks!