Every day, there are trending topics on Twitter, Facebook, YouTube and whatnot. Some fade within hours, some last a bit longer, and some make it to weeks, or even months. To name just a few examples of the latter, think Gangnam Style, the Ice Bucket Challenge, and the Harlem Shake.
When such a hype presents, the big question is:
Should you jump on that hype?
It may be tempting if you have a blog, to draw some extra traffic by using a hype that’s already there. Or in your church or youth ministry, create an event that build on something that’s hot. But should you? Here are three questions to help you decide: