I have spent the better part of the past decade dedicating my life towards understanding how generations interact with each other. First I wanted to understand the differences between myself and teenagers as a youth ministry volunteer and then later how generations interact as a paid youth worker that would interact with parents and teens. Nowadays, I am a counselor that seens people struggle regularly with psychosocial development which has huge implications with people needing to grow.
The psychology of this is extremely important for anyone that works in marketing. While I do not at all agree to labeling this new generation as Generation Z (Millennials like myself hate being titled Gen Y, fix this please people!), the content here is still valid.
Here are some of the top stats all digital marketers, including church staff and volunteers that work with blogs, video that goes online, and social media, need to understand about this next generation.