We live in a world where getting noticed is getting harder and harder. Whether we’re launching a start-up, trying to promote a book, or convincing people to read our blog, our targeted audience is bombarded with messages and information.
How do you stand out from the crowds?
Captivology (clever title by the way) is all about the psychology of capturing people’s attention, whatever you may need it for.
It discusses seven ‘attention triggers’, more or less scientifically proven methods of getting noticed: