While most people push the importance of Facebook and Twitter for their church’s social media engagement, I’ve found — at least for student ministry in a big city area — that Instagram has been the most fruitful and effective platform for interacting with my audience. I find that most churches treat Instagram as the metaphorical sidecar of their marketing, but its popularity among those in their teens and twenties has made it a strong tool for engaging your audience.
Unfortunately, because churches seem to be so late to the Instagram game, I see many organizations that just aren’t utilizing it to its full potential.
Here are six tips that will help you step up your Instagram game and effectively strengthen your church’s social media strategy. Note: Many of these tips can apply to other social media platforms, but this article was written with Instagram in mind.