As the Director of Business Development for a faith-based online and mobile giving provider, I spend most of my days talking with pastors and church leaders about the ways in which technology can transform the “giving culture” at their churches.
During these conversations, I am often struck by how hesitant many church leaders are to engage with digital giving tools. Despite the fact that less than 7% of transactions in the United States are conducted via cash and check, many thousands of churches continue to count on cash and check donations for 100% of their annual budget.
Even more frustrating is the fact that so many of the “objections” raised toward online giving are not really objections as well. They’re simple misunderstandings about the nature, cost, and impact of online giving. I call them “myths” because I believe there is a clear and compelling answer to each one of them. Here are some of the most common ones I’ve heard. Do any of them sound familiar?