Social media is an easy concept to grasp as an individual that wants to engage online. Create an account, follow or friend a few people, add a group, circle a page, and subscribe to a channel. All of a sudden you can find yourself spending hours online.
But as a professional for a ministry or church, the ability to engage online can quickly become chaotic. Mike Allton of TheSocialMediaHat.com highlights one of the best tools out there for churches to use, Hootsuite, in his new eBook The Unofficial Book On HootSuite: The #1 Tool for Social Media Management. We will take a look at what he shares and how churches can best use it, but my end thought is you need to check this out if you want to capitalize on using this web app for your church.