‘Captivology’ by Ben Parr [Saturday Morning Review]

Captivology Saturday Morning Review

We live in a world where getting noticed is getting harder and harder. Whether we’re launching a start-up, trying to promote a book, or convincing people to read our blog, our targeted audience is bombarded with messages and information.

How do you stand out from the crowds?

Captivology (clever title by the way) is all about the psychology of capturing people’s attention, whatever you may need it for.

It discusses seven ‘attention triggers’, more or less scientifically proven methods of getting noticed:

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When Cartoons Start the Faith Conversation

From the episode, "Dipper vs. Manliness" from Disney Channel Original Series "Gravity Falls."

During my childhood, Sonic the Hedgehog challenged me on the issue of where my confidence rested. During college, Timmy Turner of “The Fairly OddParents” showed me that not everything you wish and desire for your life is necessarily beneficial. During my late 20’s, Dipper Pines of “Gravity Falls” challenged me on the topic of Manhood. And during […]

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3 Awesome Reading Apps for Web Content

reading article app

If you are anything like me, you love reading articles online. I mean, I enjoy learning everyday, and the idea of having the experience and insight of millions of people sharing their expertise on the internet it is very exciting.  But I am also aware that there is tons and tons of content that I […]

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UnProgrammed: 03 Ask For Help When You Don’t Know

Ask For Help When You Don't Know

There is a theorem in Computer Science called “Ask An Expert,” which unlike other theorems that rely on algorithms and experiments, this one simply relies on focusing on finding the answer instead of trying to figure it out. My experience with church tech social media groups and forums is that we love to talk, but […]

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History of Nintendo and the Church

SONY DSC

Few companies have achieved brand recognition and market penetration like Nintendo. They are one of a few companies whose name has become synonymous with the product they create. It is not uncommon for my parents to refer to any video game system as a Nintendo, regardless of the actual system they are referring to. Yet, […]

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Awesome Adobe Plugins: 01 – AutoSaviour

autosaviour

Picture this. You are happily working at your desk when someone higher-up pops into your office and asks you to throw a design together and they need it done that afternoon for some reason or another. Being the pro you are, you open up Illustrator and start whipping up some sweet designs. After working for a […]

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When Is the Best Time to Be Creative? [Infographic]

Best-time-for-creativity

Creativity is the gold that seems to be so elusive in the short term. I find myself with tons of creativity over periods of time, but I typically need it now, not in the future. So the question is, “How do we create moments of creativity?” Writers, artists, musicians, and others have fought over “do […]

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