Apple finally released their app for people to order their free iPhone 4 case to help combat the connection issue.
I ordered mine yesterday although I didn’t really like any of the ones offered.
But I’ll be honest – I applaud their attempts at making their customers happy and I feel like their response has been satisfactory. I can only imagine the costs associated with giving the free cases away.
Yes, they could (should) have built the product better (or put the issue area someplace different) but it is what it is. It surprises me though how many organizations don’t spend nearly as much effort, time, and resources to make their customers happy.
I think we can learn something here Church.
If you’re interested, I’ve captured the process in screenshots for ordering an iPhone 4 case:
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