Kickstarter has been an amazing way for some of the most innovative and creative apps, inventions and music albums to ever be pitched. While over 51,000 projects have been successfully funded, many more have never reached their goal. Every submitted project is vetted by Kickstarter, but just getting accepted isn’t a guaranteed success.
What’s the difference between campaigns that succeed and fail?
Just like any great idea, it has a lot to do with how it’s pitched. The infographic, below, outlines the road to Kickstarter success, but there’s a lot that can be applied to any other fundraising you, your church or ministry may be doing.
Successful Fundraising, aka: Crowdsourcing
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Fundraising from the Pulpit
Whether it’s a new building or your church is sending out a new missionary, fundraising looks more and more like crowdsourcing.
In exchange for supporting a mission — let’s use a missionary for example — you get updates on the mission, just like you would a Kickstarter campaign. If you contribute enough, you’ll also received personalized correspondence from the missionary, and if your pledge is high enough, you may even receive rewards — like native clothing, exotic sweets or even your own personal tour guide if you so choose to visit.
Now, if we follow the points in the infographic, above, and translate these important points into a typical mission/fundraising approach, the points might flesh-out something like this:
- The Need
Why the mission must be carried out. - The Process
Why the mission must be carried out in a particular way. - Yourself
Why this missionary or mission team is the only one or only team to make it happen. - The Urgency
Why it’s critical for the mission to be carried out NOW. - The Dream
That it is more than just a mission, but an important moment in history.
You can do the same thing throughout the infographic, as it applies to creating videos and even establishing realistic goals and rewards to those that commit to your mission.
While the web does offer a number of fundraising apps and services — much like Kickstarter but directed towards special projects and missions — you don’t have to use one of these services to be successful. It isn’t necessarily using a fundraising/crowdsourcing tool that makes these projects and missions successful, but how they natively incorporate these basic core principles.
Do you need to rethink how you fundraise and use this Kickstarter crowdsourcing approach?
[via BitRebels]
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