Content marketing is a general concept that can apply to so many different companies and parties. Narrowing it down, there are two types of marketing for businesses: business to customers (B2C) and business to business (B2B). So when a company (say a church book distributor) sells their product to another company (the local family bookstore), you have a B2B relationship and content marketing. This is actually extremely important for churches as they are the intersection between B2B and B2C interactions with their congregations or bloggers as they interact with advertisers, hosting companies, social networks, and where they outsource their material from.
To make the most of these relationships, you need to better understand the B2B market. Here is a 2013 update:
- Businesses in B2B marketing have an average of 30% of their budget towards content marketing and 58% of them are plan to increase their budget this next year.
- They love to share infographics that give great visuals to their boring statistics. Their has been a 134% increase in them.
- With all of the newsletters, blogs, and videos for content marketing, the best and most effective way to connect with B2B companies is through social media.
Do you have any B2B relationships?
via HubSpot]
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