How badly would you work for a free Coca-Cola? Coke has been experimenting in South Korea with the idea of interacting with their customers for a better marketing and branding investment. The idea is that a large screen challenges consumers to copy the dance moves and if you get it close enough, you get more sodas.
The machines use Microsoft’s Kinect technology to allow the machine to read the moves and it can actually become very difficult as dance moves become very hard to follow.
[tentblogger-youtube DgtijpUNKGo]
What would you do for a free Coke?
Paul Clifford says
This is brilliant. I’m wondering if I should do this at the next conference I have a booth at. “Dance, Dance, Read, Read” I could call it. I might draw a crowd and spur more sales. I know I want a coke now, so why not for other things?