360i recently released this great PDF that’s definitely worth browsing through for your ministry and church’s initiatives into the online space. This would be a great activity for your team lead or team to review and go through together.
You can download it directly here. I personally think the sports-metaphors really work.
Some key steps outlined in the document:
- Actively listen and observe before getting started
- Establish clear objectives and success metrics
- Evaluate opportunities through your unique strategic lens
- Create a unifying concept or theme
- Construct your social marketing architecture
- Aggregate and/or build social media assets
- Develop a plan for monitoring and responding to consumer discussions
- Roll out an integrated earned and paid media promotional plan
- Nurture your fans and community
- Measure against objectives and optimize continuously
Take it for a spin and let me know if you use it!
cdub says
Thanks for the article
human3rror says
sure thing!
stephenbateman says
Good stuff thanks for the heads up.
Jim says
could be helpful in working with a ministry that does not have a digital strategy. i just downloaded and will review it.