Having been running the social media platform for ChurchMag and making the decision to unfollow most everyone on Twitter, I have come up with a huge number of reasons to unfollow someone.
Why? Because you don’t need to waste your time, so be liberal with unfollowing and strict with who you do follow.
(Do note, I have some fun with this.)
- You are a bot, share something offensive, or just share stuff I’m not into. I’m going to unfollow you.
- If someone on social media loves to follow and then unfollow you or others if you don’t follow back, you need to unfollow that person.
- If someone is saying you need to sign up for an untested service to improve your specific reach, even though the service has only been out for months and evolving and willing to set you up for failure, you need to unfollow that person.
- If someone loves to share “the best stories of the day” or simply a link to their Facebook or Google+ account as more than 25% of their regular posts, you need to unfollow that person.
- If the person tweets once a month or 75 times a day with a lot of noise and therefore taking away a lot of visibility to people you want to watch, you need to unfollow that person.
- You follow a million people, just because they followed you. Doesn’t sound very social to me.
- If someone loves to self-promote ALL THE TIME, to the point that it feels like spam, you need to unfollow that person.
- If someone is too offensive, takes things too personally, or just loves to get into numerous Twitter storms that dominate your feed, you need to unfollow that person.
- You are an Apple or Android fan boy to a serious fault. Nobody needs that.
- If someone loves to send out automated DMs, you need to unfollow that person.
- If someone overuses their hashtags, you need to unfollow that person.
- If someone is too repetitive, sending the same tweets numerous times a week “because its Twitter and I can get away with it,” you need to unfollow that person.
- You do not present yourself as a real person or organization (i.e. the egg profile picture, no biography, and using fake information)