When I did social media and digital consulting for churches, one of my favorite things to experience when we first were creating their digital strategy was the different types of mediums they were already creating as well as allow them to dream what they want to do beyond their current adventures in communication. I always started with their strengths in a strategy and push them to see what else they could do.
So if the church and staff are great at photography, videography, blogging, or podcasting, I run with it. My next step was to help them figure out how to best market and share the content.
The infographic below has a great bit of tips for where to share what on social media that I believe to be true for churches as well. Here are my three favorite:
- The infographic states owned media, I could simply define this as your home base as Michael Hyatt reports it. The benefits include complete control over the message and platform as well as specific outcomes that are very controlled, but unfortunately are harder to market.
- Earned media for churches could be something like the local newspaper’s website or GospelCoalition.org. (Even ChurchMag if you could believe it)
- Paid Media is Facebook, YouTube, and Twitter ads. Should you do them? Yes, yes yes!
Do you have any media faux pas’ when sharing them online?