Storytelling is the crux of evangelism, sermon writing, and teaching. It is how we communicate this message of Jesus from 2,000 years ago to being relevant now. The question is, what makes a story relatable.
If you had to think of one person/company that understood making storytelling better, who/what would you think of? For me, it is absolutely Pixar. Think about their record with films and how well they share stories. Here is a quote from the video below about why Pixar does it so well:
“Pixar’s ability to go beyond the technical and focus on the important element, that is the story.”
The video explores only one of the 23 things Pixar creators and storytellers must hold to when creating something for the masses:
“Why does this story need to exist?”
If you had to think of this for your church, how would you answer this. For bloggers and vloggers, why do what you do? Sound off in the comments below.
[Video via YouTube]