According to UseIt.com, if the user can’t find the information they are seeking within 10-20 seconds, they will leave the site.
Depending on the size of your organization and the people you are serving, you need to be aware of what they need and want on the website. Here are some quick tips to meet the needs of the people on your site:
- Do a poll of your members asking what they’d like online access to
- Ask some non-members to look around the site and point out information they couldn’t find
- Look around other church sites and get an idea of what they put online
Do you know what information your online visitors want? Check your website for these key elements. If they aren’t visible on the homepage, they should be accessible in the main navigation (visible within that 10 seconds).
- Contact Information
- Service Times
- What to Expect
- Childcare Availability
- Additional Ministries
Don’t lose potential visitors just because you forgot to include service times or your address. Make your building easy to find, your people easy to contact, and answers to questions readily available. By doing so, you will capture those 60% and greatly increase the chances of getting them through the door.
To have your site evaluated on information architecture, graphics, content and more, sign up for faithHighway’s 56 point strategy review.