This infographic below takes a look at branding in the sense of business, but really, the concept of branding has a far greater reach than just the marketplace. These same concepts can be used for churches, ministries and nonprofit organizations.
Like it says at the beginning of this infographic, your online brand is like your storefront. Or in the case of a church, it’s the front door. Nonprofits, it’s your headquarters.
“A brand consists of the associations and emotions that people hold about your
companyorganization,productscause orservicemission.”
Here’s more:
[Click for Larger]
The stats are interesting, but I find the overall message of this infographic super important:
Be consistent!
Your images, message and engagement needs to be consistent. Your logo, design and writing style needs to have cohesion. One way you can insure that your church or organization has design and messaging consistency is to create some writing and design guidelines, as well as meet regularly as a team to set goals and craft your organization’s image.
Before you take any of these steps, however, it might be a good idea to look at your current branding and ask yourself, “What does it say?” If it matches what you’re trying to say, keep it up! Otherwise, figure out what your brand should communicate and work towards it.
What does your church/ministry/organization brand say?
[via visual.ly]
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