When this headline past through me feed my curiosity was piqued.
What does appeal to churchgoers the most?
I’ll be honest. As a someone who focuses on technology every day and enjoys talking about media, my hope was that it had something to do with a ChurchMag topic.
Would it be video? Sound? How about the church website!?!? Wouldn’t that be grand!
I figured it would have something to do with the music. After all, many churches focus on the worship “experience” with eye-catching slideshows, mood lighting, dynamic sound, as well as the occasional fog machine.
I was wrong.
Sermons, Talks, Lectures
According to a GALLUP survey, sermons or talks that teach more about scripture was a major factor, followed closely to sermons or lectures that help you connect religion to your own life.
Isn’t that encouraging!
It isn’t the programs, music, technology, or even “dynamic religious leaders” that people ultimately want. What the majority of churchgoers want and desire is sermons, talks, and lectures that teach them more about scripture and help connect religion to their lives.
Here’s a closer look at how it breaks down:
You can read a further breakdown on GALLUP, but the overarching takeaway is the same.
The major reasons for Americans attending church is sermons teaching scripture (76%) and sermons relevant to life (75%).
So where does that put us? Where does that put the church techs and creatives?
Ultimately, the same place as before — with everyone else.
This is a great reminder to me that having the “best of the best” isn’t the goal. That all of these tech tools aren’t for the sake of quality work and production; but a tool to be used to effectively serve-up the message for the hearer of the Word to apply them to their own life.