This is a Guest Post by Vin Thomas.
Is your website more like a text book, than Facebook? Do you struggle to engage your visitors? Here are a few simple tips to help you bring a human touch to your website.
1. Write With Personality
When you’re writing copy for your website, it can be easy to get into “business” mode. While you want to remain professional with your writing, try writing conversationally to add a personal touch. How do you do this?
- Don’t use lofty words that aren’t used in real life.
- Write in the first person.
- Don’t be afraid to be emotional: funny, dramatic, passionate, etc.
- Share your opinion.
2. Social Media Integration
If you have a Twitter account, link to it. Or even better, have a live feed on your site. Do the same with Facebook, Flickr, Youtube, and other social media services. Instead of offering mere text and pictures, leverage the tools that can add a social element to your website.
3. Use Real Pictures
Some websites scream STOCK PHOTOS — and people can tell! Instead of using the cliche images found on thousands of websites around the web, try taking real photos.
This tip is especially powerful for churches. When a new visitor comes to your site, they want to know if they’d fit in there. Is the church modern or traditional? Will my kids have fun? What type of clothes should I wear? You can answer these questions with 5 paragraphs, or with one strategic photo. You choose.
4. Start a Blog
If it’s appropriate for your site, start a blog. A blog is a great way to showcase your passion and personality. Keep in mind that a blog is not a one way street. You can take advantage of the comments section of your blog to build rapport with your visitors.
What other techniques do you use to make your website more personally engaging?
[Image from Sepulchre]