Let me tell you a story of a well-intentioned young blogger who thought it would be “genius” to “syndicate” his content among a number of different platforms and mediums thinking it would help drive traffic to content that was both meaningful and valuable to those particular niches and communities.
The plan was well thought out, carefully crafted, and deployed swiftly over the span of just one weekend. By the end of the first week everything was going beautifully and he content was being published in more than 10 top-tier blogging networks.
But all was not well. Oh, no, not nearly.
Within 168 hours, though, this young ambitious blogger had completely disappeared off the information superhighway. He simply did not “exist” and Google, the judge, jury, and executioner, flexed it’s monstrous power over the frightened young blogger dude.
He learned a valuable lesson that day: Google hates duplicate content. Had he but known…!