If you are like ChurchMag, Google is important to your site. At times, 60%-80% of our traffic comes from someone searching for something Christian and nerdy/techy. If you are trying to get the most out of your website presence with search engine optimization (SEO), be careful that you do not try to game the system and in fact penalize yourself further reducing traffic from your blog.
Google is constantly changing its search algorithm for a better experience for everyone. Right now, the big push is for mobile search to improve as they just recently had more mobile search than desktop search for the first time ever. So, if your website is not mobile-friendly, expect to have SIGNIFICANTLY less traffic soon. And the traffic you do get, expect your viewers to be mad about the terrible experience.
Nothing says don’t come to our church like a terrible website you visit before determining where to go.
Are you a GMail user? Looking to be more effective with your time and clean up your inbox? I use the service daily either in browser or on my phone and know I am not doing the best I can with my process.
Buzzfeed actually has a bunch of tips for you to do better with your account.
What tips did they miss that you’d like to share?
ROI stands for Return On Investment. So whether you pay for a company to create the best church website or use free WordPress plugins, you are spending a lot to make sure your website gets tons of traffic. Whether that spending is financial or time and energy, we need to be good stewards of our resources and therefore need to be effective with the ROI, especially from the traffic that Google can give us.
In fact, Google is powerful for us at ChurchMag as well. The day that I write this, I checked the amount of traffic we get from referrals and more than half of indirect traffic for our website comes from Google. That means ALL social media, newsletters, blog links, and Bing do not add up to Google. So, yes, this is important if you want to make your web presence powerful.
If you didn’t know, Google just changed their logo this month. In a 10 day period where they gained a parent company, had the largest jump in their stock, and other additional changes, it would seem that Google is still rapidly evolving even though it is gigantic.
They have a YouTube video that we have below to explain why they have made this change:
Perhaps you are aware that rebranding is not an easy task. Apart from all the legal, creative and repositioning headaches you will no doubt have to deal with, you must also ensure Google is OK with all of this.
A lot of what marketers do is connected with building online visibility and brand recognition, and if this is not done the right way, a transition to a new domain and name may put all of this at risk.
If you wish to change the name and logo of your company as well as your website, keep reading.