This article is part of a series that came straight from The Social Christian ebook which you can get now at ChurchMagPress. along with the PowerPoint slides and audio presentations Phil actually used.
“What’s the purpose of social media?” I haven’t been asked that question directly, by a social media skeptic, and I hope to keep it that way. Not because I don’t have answer but because I have too large of an answer.
It’s hard to quickly define the purpose of social media because so much of social media has evolved from its first iteration. Twitter was initially designed as mass-texting platform for colleges and similar organizations. Facebook, as well, was created to connect university students, not the baby boomers/empty nesters that have been flocking to it in the past few years. Thus, it might be easier for us to highlight its current purpose(s) by looking at what social media has replaced.
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