We can do nothing well in a consistent manner without being intentional. This is why planning is important. Coming up with a strategy focuses effort. The same applies to church communications. Before you tweet, create the bulletin, or post an ad on Facebook, you need to be clear on why you’re doing it. To be effective, crafting messages with care is important. Make sure you send it the right way to the right platform is another piece of the puzzle. These are a few of the things we’ve looked at in relation to church communications strategy.
It matters who writes a book. Not only that, but how they write it is as important. We want to read books by people who have something helpful to say. We prefer people with a fair knowledge of stuff. Oh, not speaking geek from dizzying heights is necessary. Being relatable is another must. Right? I mean what else could one look for in a book besides a ton of laughter and pictures. Books with pictures are the best. (Am I the only one who used to check out books from the library based on how many pictures they had?) “You’ve Got This” – A Pep Talk For Church Communicators by Kelley Hartnett, checks these and other boxes.
Phil Schneider is still busy with his newborn baby, so we invited church communication expert Seth Muse to join the podcast.
His thoughts on Instagram are golden. Check it:
Let’s start with a quick recap. Developing a church communication strategy starts with a clear why, well-considered overarching messaging and great regard for the audience. The next consideration will be on the platforms. That is, the mediums you choose to communicate with your audience. Again, your choice of communication platform must be done with care. In this post, we’ll look at a few factors to consider when choosing channels to communicate through.
This week on the podcast, John Wilkerson asks the question:
“…Church website managers: How do you handle closings?”
From there, we talk about some of the ways you can use technology to spread the word! Also, Klingon.
A communication strategy for your church is imperative. It helps you stay consistent across communication platforms. To get some ideas about messaging you can read an earlier post here. Related to the message is the audience. They are a critical part of any communication strategy. It is obvious but a reminder is always in order: always be mindful of the audience. We could say that the church’s audience is everyone but that’s not helpful.