Should your church, ministry or organization offer a native smartphone app or just stick with a responsive website?
First, let’s make sure we understand all the jargon.
A native app is what you download to your smartphone. Usually it’s for the iPhone or Android, and in most cases, are offered free of charge by most churches and ministries. By tapping on the dedicated icon, you are launched into a menu based touch system of navigating through content.
A responsive website, is a website that is designed to flex, change and respond to the size of screen being used by the web visitor. So, if someone is visiting your website with their smartphone, the website responds by automatically changing form. If you’ve visited a responsive website on your smartphone, it feels a lot like an app, but it’s really just the same website rendered differently.
So, if you’re using a responsive designed website, why would you ever need a native app? Moreover, why do ministries like Desiring God go to all the trouble to create one?
Here’s a few reasons to consider: