Blogging is a very difficult medium to do effectively. Simply getting your ideas onto a website is not easy. Then you have to make sure you work hard to capture an audience, market well so people see your content, and optimize your blog with SEO so Google clearly sees it and posts it to the top of certain web searches. (This is so important, we dedicated a 1,140 word post to the topic of marketing a blog post as well as a “what next?” after you write your blog article.) One quick way to do this is to have your content featured on other people’s websites.
There are complications with this. It is not your website so the traffic goes to them, not to you. You are at the mercy of any changes after the fact to the webmaster. And Google rewards them in search, not you. But the promise given is “you’ll get exposure.”
Our experience… you don’t… like at all.