For the small businesses and ministries or those who just started a social media presence, the first question they ask is how to get the most exposure for their page. For platforms like Facebook, it comes down to three specific areas that formulate into audience reach and impact: Likes, comments, and shares. The more likes you have, the more people will see your content you put up. The more comments you receive, the more you know your content is getting fully read. The more shares you get, the better the marketing for your page. Of course, every talk about marketing must include that the top priority should always be great content above all else.
We at ChurchMag love the concept of a social network like Google+ integrating into all of the different web apps that Google has to offer. We have talked about Google+ ad nausem, from who is using it to its minute facts and figures. In fact, this year they hit 100 million users faster than any other social network.
But even with all of this fun facts, it does not mean that Google+ has been a success.
Facebook’s IPO is the latest tech news to hit the world news and it is making a huge splash. But the question many critics of Facebook have is if it is worth all of the buzz. Similar to Google, Facebook will be making the majority of it’s money off of advertisements, but recent news has come out that it might not be going as successful as it would initially have appeared.
With these details floating around, businesses who do online marketing need to be asking which one is better? You may still want to advertise in both arenas, but the results of this infographic may sway just how much you will want to invest.
Some results were to be expected. Others surprised us.
From these statistics we’ve come to the conclusion that the convergence of technology, social media, and design/UX create a healthy church web presence.
This month, I have been putting some extra time into my personal blog’s Facebook page and we just recently got to 100 Likes, a big deal for us.
When we hit that 100 Like mark, Facebook did something amazing, they gave us $50 in free advertisement to promote our Facebook page. I am one to never turn down something free, so I went to work on it and have been pleasantly surprised on the results.
I still remember when I first began looking into a blogging CMS.
After researching WordPress, Joomla and Drupal, I decided to go with WordPress — I’m glad I did!
I didn’t do it because they were becoming the clear leader in the world wide web marketshare, but because it really is a great platform to build a website.
If you’re thinking about building a website your self, church or business, I highly recommend diving into WordPress. Take a look at these numbers!