Does your church, ministry or nonprofit Facebook Page have a custom Facebook cover photo?
Perhaps you do, but when was the last time you updated it?
There is compelling proof that a custom Facebook cover photo increases Facebook Likes—and ultimately—engagement.
While this infographic focuses on small businesses, the end result is the same for churches and nonprofits. Take a look, and you’ll find a breakdown of the key stats following the infographic:
- 82% success rate with redesigned pages: So take the time and update that Facebook Page regularly!
- 79% found increased engagement: This is also because they care about their Facebook Page. Adding a new photo isn’t a sure bet. You have to invest time into it on a regular basis, too.
- 32% saw increased comments: Don’t forget that if you don’t post something, nobody has anything to comment about.
It’s important to not overstate the power of a new Facebook cover photo. It’s not a silver bullet, but it is a power-up.
When was the last time you updated your Facebook cover photo?
Here’s a Facebook Page template to help you figure out the right dimensions.
[via 99 Designs | Image via Inside Facebook]
Jonathan Ober says
Try this plugin if you are using Photoshop — http://socialkit.madebysource.com/ for those not on photoshop Canva app — http://www.canva.com/ has a template for creating photos at the right size.
Eric Dye says
Great links (Socialkit is great: https://churchm.ag/social-kit-photoshop-extension-social-media-templates/), thank you!