If you’ve ever wondered how Google made money by offering free email services, online document suite and more, here’s your answer:
97% of Google’s revenue is from advertising.
This translates to $32.2 billion of their $33.3 billion total revenue from Q3 2010 to Q2 2011.
Donald Draper would be proud.
Here are the top 20 keyword categories in Google AdWords:
Top 20 Keyword Categories
% = total keywords in the top 10,000 that belong to that category.
$ = Top Cost Per Click
Insurance – 24% – $54.91
Loans – 12.8% – $44.28
Mortgage – 9% – $47.12
- Attorney – 3.6% – $47.07
- Credit – 3.2% – $36.06
- Lawyer – 3% – $42.51
- Donate – 2.5% – $42.02
- Degree – 2.2% – $40.61
- Hosting – 2.2% – $31.91
- Claim – 1.4% – $45.51
- Conference Call – 0.9% – $42.05
- Trading – 0.8% – $33.19
- Software – 0.8% – $35.29
- Recovery – 0.7% – $42.03
- Transfer – 0.6% – $29.86
- Gas/Electricity – 0.6% – $54.62
- Classes – 0.5% – $35.04
- Rehab – 0.5% – $33.59
- Treatment – 0.3% – $37.18
- Cord Blood – 0.2% – $27.80
Any surprises?
I would break this into four tiers:
- Tier 1 – Insurance.
This is holding almost a fourth! That’s HUGE! - Tier 2 – Loans and Mortgage.
One in ten is pretty strong, especially when you consider just how many words are floating around the web. - Tier 3 – Attorney, Credit, Lawyer, Donate, Degree, Hosting and Claim.
Although you’re looking at only about a 2.2% to 3.6% range, it’s still a significant piece of the web. - Tier 4 – Everybody else.
Let’s be honest. This shouldn’t be a top twenty list, but a top ten. Everything here is under 1%.
Does this change how you think about advertising on the web?
[via BitRebels]
Charles Specht says
So, Eric, what you’re telling me is that it could be a smart thing to start an Insurance-related blog?
(PS: I am an insurance agent.)
Eric Dye says
Without a doubt.
I recently built this for an insurance agent, he even has some online forms to submit for quotes.
http://needvainsurance.com/