Video is here to stay and let me just say, it is not easy to do. It would seem anyone with a smartphone, iMovie, and a willing person could do video, but it truly is not that easy.
Video production, lighting, and sound are just the foundation needed to support a great idea, script, and communication in front of the camera. So, if you are wanting to do video (and below are stats why you should be thinking about doing it), then you need to be experimenting and practicing now, because the medium is impacting everyone powerfully now.
Here are 3 stats from the infographic below to help you be convinced to work on video today:
- 50% of online video accounts for 50% of all mobile traffic.
- 55% of people watch videos online every day. That’s a huge market of people to share your message, the Gospel, with the world.
- People who use marketing believe video is best used for brand awareness (52%), lead generation (i.e. getting people in the door of your church, 45%) and online engagement (42%).
What church videos have you seen online that have been inspiring?