The People of the Second Chance has released a really solid campaign.
Take a look at these amazing posters and a “behind the scenes” video.
But first, a little about the People of the Second Chance:
We are a global community of activists, imperfectionists and second chancers committed to unleashing radical grace everyday, in every moment, for everyone.
We challenge the common misconceptions about failure and success and stand with those who have hit rock bottom in their personal and professional lives. We are a community that is committed to stretch ourselves in the areas of relational forgiveness, personal transparency and advocate for mercy over judgment.
The People of the Second Chance (POTSC) has released an ad campaign called, “Labels Lie: Don’t Accept Them. Don’t Use Them.”
The first thing I love about the campaign is that the slogan and tag line doesn’t have to be explained or put into context. It’s a powerful statement on its own.
Adding these incredible images only enhances the message:
Here’s the behind the scenes look at the making of People of the Second Chance “Labels Lie” campaign:
[tentblogger-vimeo 33641819]
The Labels Lie campaign only lasts for a little while longer, so let me ask you to help them out.
Here are five ways POTSC would love for you to help them (as posted on the POSTC blog):
1. Donate a Tweet to the Labels Lie Campaign. Help us reach 1 million people. It only takes 10 seconds to opt in. Click here.
2. Share the Portraits in your online networks. Blog it. Reblog on Tumblr. Share on Facebook. Pin it. Instagram. You will get people talking and commenting.
3. Do you lead a church or small group? Dedicate a worship service, gathering or small group time to highlight this topic. We did this at Moment Church last month and people are still talking about their personal breakthrough. Email us for details! Contact(at)POTSC.com
4. Make a public commitment to not use them or accept them. Start by tweeting this promise: “I believe Labels Lie. Don’t use them. Don’t accept them! #LabelsLie #potsc”
5. Do you have a magazine or print edition? Are you a reporter or writer? We can give you hi-res print files and a story! Email us. Contact(at)POTSC.com
Give them a hand and spread the word!
Powerful campaign, isn’t it?
It inspires me in so many different ways.
[via POTSC]
Ashley Smith says
Eric!
THANK YOU for sharing Labels Lie- we are grateful for your voice and advocacy. We love you!
Eric Dye says
You are very welcome!
mo says
the campaign has brought about some amazing conversations and posts. thanks for highlighting it!!!
Eric Dye says
😀
mike says
thanks so much Eric for sharing this….appreciate you!….m.
Eric Dye says
You can’t ignore awesomeness. 😀