I am quick to point out that technology is neutral and what we do with it matters most.
It’s what we make of it that ultimately matters…right?
After watching this video narrated by Gillian Anderson (did you know she had a British accent? I didn’t!) talking about Marshall McLuhan’s theory on “The Medium is the Message,” I am starting to see how my concept of how technology effects us is a little off:
The Medium is the Message
[via YouTube]
From the YouTube description:
“Is the form that you receive a message as significant as the message itself? Marshall McLuhan argued that throughout history what has been communicated has been less important than the particular medium through which people communicate. The technology that transfers the message changes us and changes society, the individual, the family, work, leisure and more.”
It does sound like the Internet, doesn’t it?
So what happens when we admit that the medium is important and does effect us?
How does that change how we tell the Gospel story and how does that change what mediums we choose to embrace and/or reject?
Thoughts?
[via BBC Radio]
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