SEO stands for Search Engine Optimization which is the idea that we are making it easy for sites like Bing and Google to come and find our blogs. The impact of SEO done well or ignored for a blog or website can actually mean a different of thousands of viewers. While many bloggers out there might focus on trying to get their article to be great for the short term SEO (especially if they are writing every day like we do), there is something to say for looking at the long term which has been coined as “long tail SEO.”
Here are three solid pieces of data from the infographic below:
- Long-tail searches may only come up with tens or hundreds of results a month, but it makes up 70% of all of the search results for the Internet.
- With a lower search volume in the long tail SEO as we go more specifically, we may also see an increase in ranking potential.
- The longer the phrase you are searching for, the more specific it becomes, and the higher the click-through rates.
[Image via HitTail]
In your strategy of utilizing SEO, do you factor in long tail SEO?