I am one of the beneficiaries of the democratization of video. I remember talking to my Uncle who has been in the video production business for over 40 years and he was telling me about how expensive it was to start.
Now video is in everyone hands as long as you have a smartphone and a great story.
So what does the future hold for video?
Here’s a snapshot:
[Click for Larger]
This infographic content is from Justin Cone and it was created by Wipster, a site I use for my work-in-progress video.
Eric Dye says
I agree and disagree with this. Making videos and telling stories based on what people THINK they want is not going to win. However, the world of YouTube and video interactivity does lend towards this prediction. What do YOU think, Chip?
Chip Dizard says
It’s a hard call with predictions, but videos that have some teaching points will always stand out. I do agree viewers have a big say, on what we create, but like Steve Jobs famously said, “People don’t know what they want until you show it to them.”
Eric Dye says
Great quote. Spot on.
Mark says
I’m inclined to agree with Eric on this.
I’d add that I think if it’s in any way accurate, then we’re in for an era of increasingly terrible video.
Much like the world of photography, there are people who call themselves photographers but are at best mediocre. They have some level of skill but don’t understand the concept of “craft”.
In video this is most prevalent with so many of the online news outlets where continuity, composition, basic sound mixing and colour correction seem to completely elude them resulting in short reports that are painful to watch.
I probably sound snobby and maybe it’s because my job will be harder in future as some client’s wont understand craft either. It’s already happening.
Chip Dizard says
Good point, or you could pivot into teaching like I did and gain many students and show them how to tell better stories and take better videos.