A good bud wrote this EPIC blog post (with an EPIC-sized title) the other day titled “Why Willow Creek and Saddleback are Losing Influence While North Point and LifeChurch.tv are Gaining Influence.” It’s a doozy but well worth a read.
It made me think about how one can really measure “influence” and “effectiveness” in terms of online. I know that one could easily drum up specific targets that are all-but assumed in the Christian space (like # of salvations, etc), but that’s not the only thing one could measure (but perhaps it’s the most important? I don’t know.).
It’s a good question to ask though as more ministries jump online because eventually everyone sits down and begins to ask those hard questions and unfortunately there are not many readily-available (and easy) answers.
For North Point, we are interested in helping people grow in their relationship with Jesus Christ; everything else falls under that, and if we’re headed in that direction, especially from an online perspective, I think we’re doing ok. Of course, how does one measure “growth” with Jesus Christ?
[Image from Dirk]