Etsy, for those who may not be familiar, is a mega online marketplace where individuals and small businesses can set up shops to sell their personal wares that are made by hand. It’s raised more than $30 million in venture funding and is growing like a weed.
Although there is a lot of things that have contributed to its success, it’s Word of Mouth marketing strategies have made it a force to be reckoned with.
Their internal survey which was recently released is a stunning proof of their unique angle at virality:
They have utlized the user’s own blogs to really drive the traffic, and it all makes so much sense.
One additonal layer to be considered is the fact that they have consistent and highly attended offline gatherings, some organized by members and others backed by large sponsorship.
I think the Church, especially the technoevangelists, needs to be doing much more of this kind of thing.
Do you have an Etsy account? Is your Ministry maxing your WoM (Word of Mouth) marketing strategies?