Guy and Peg are seasoned veterans of using social media to get the message out about different events and causes. In the Art of Social media they unleash 100 different tips within 12 different chapters to help you get to grips with social media.
I went into this book with the wrong expectations. I knew that Guy likes to publish a book on the topic he has been helping to promote most recently and the Art of Social Media is no different, I just expected it to be a bit different. You see his recent partnership with Canva made me expect this book to be more about the graphical side of social media (you know…art) but actually it’s more general than that with a few tips on the graphical side.
Instead, The Art of Social media is a comprehensive guide to social media including some of the key features and tools that social media platforms have to offer which you probably aren’t. The book addresses some key challenges such as setting up your profile properly (including some tips on getting good graphics together), optimising your posts for different social media platforms, how to find great content to share, how to integrate different social media platforms, how to manage comments properly and more.
Pros and Cons
The biggest pro about this book is how practical it is. It’s full of actionable tips that will help you improve your social media activity from day one whether you are a big organisation or a solo persona. This might seem like it panders to beginners and offers little to more seasoned users of social media but I don’t believe that is the case. Not only does it include advice on more modern tools that aren’t being exploited by many as well as some useful workflows to help you save time and do activities more effectively on social media. I certainly gained a few new ideas which I will be incorporating.
If you are looking to improve your personal or organization’s use of social media then you should check out this book, however don’t be surprised if you’ve read many of the tips before. Some of these are well known because they are such core points to social media. Also don’t expect a full blown strategy for your efforts. This book certainly focuses more on tactics and activities than on strategy, brand, marketing and placement, so you’ve been warned.
The Art of social media is an up to date guide on how to get the most from a selection of important social media platforms and includes some great workflows and tips to help you get more. If you are a seasoned veteran then you may find it less useful, but unless you have a following in the tens of thousands, I’m sure you’ll find something useful.