700 new donors to your church in one week?
Think that’s crazy? Think again.
Cross Point Church, one of the fastest growing churches in the Southeast, recently utilized a new text-to-give platform called Textify Mobile with resounding success.
Senior Pastor Pete Wilson walked churchgoers through the simple steps for using Textify one Sunday morning. Within minutes, people were sending their tithes and offerings to the church with a quick text message. Seven hundred of those who gave that Sunday were first-time givers.
Many ministries may be familiar with text-to-give, but not many are actually using it and many make it more difficult than it has to be.
In the past text giving was done through the phone carriers. The gift was limited to only $10, there were heavy processing fees and it took several months to received payment from the carriers. Also donor information was never shared with the non-profit, so cultivation was impossible. Such option works for massive relief efforts during a nationally televised program, but not for much else.
The new version of text giving is a no brainer for churches and ministries. The cost of the service is nominal, there are no longer amount restrictions, extra fees—other than the usual credit card processing fee—and the donor information belongs to you.
Is your ministry ready to embrace text?
Download this helpful white paper on 5 Simple Steps to Mobile Marketing from Textify Mobile and figure out how to get started. After all when was the last time you carried your checkbook to church or anywhere for that matter? Why make it difficult for your church community to give?
Chandos says
We are currently using Kindrid. It’s a great platform, but we haven’t had much success at all with getting people to use it. The first week we tried I think we had 2 people?
Maurilio says
It’s all how you introduce text-to-give the first time. Take a look how Cross Point did it.
http://textifymobile.com/cross-point-case-study
Chandos says
The case study is interesting. I don’t know that what they did counts though. There isn’t follow up information on how many of those people continued giving via text. I’d also be curious to see if giving was up or down for them that week. Knowing how people in our body function, if we asked everyone to give $5, I’m sure several people would think “Sweet…I’m off the hook and don’t have to tithe this week.” Which would cause our overall giving to be down, I’d suppose. We’re very careful with our language and how many little buy-ins like this are used, because we’ve seen it affect our giving in the past.
All that said…it’s still an interesting idea. And if it works, then awesome. I’m going to think about this quite a bit 🙂