This news isn’t new.
While they are not necessarily closing their accounts, the value placed on using Facebook has been taking a decent plunge, creating a radical change in the dedicated Facebook user demographic.
[via Finance Degree Center]
The change from 3Q 2012 to 2Q 2013 is dramatic as the percent of teens that claim Facebook as their most important social network was cut by almost half, in less than one year. Will this trend continue? No wonder Facebook has been trying to purchase other social networks! They are losing future users.
Where Are Teens Going?
While Facebook still claims 1.2 billion monthly active users — easily leading any other platform — the answer to where teens are going is not short and simple. As we have learned from Google+, using terms like “users,” “members” and “active users” are all relative. Sure, Facebook claims 1.2 billion “monthly active users,” but it is not what teens are checking first.
Here is how it breaks down — for now:
WhatsApp – 400 Million
This cross platform mobile messaging app allows group chats, location sharing and the ability to send photos and videos. [website]
Twitter – 232 Million
Twitter’s ability to send Direct Messages makes private messaging easy — even on phones without data plans while it uses SMS. [website]
Instagram – 150 Million
Instagram’s newest feature — direct messaging — is sure to be popular as many teens are moving to closed networks. [website]
Kik – 100 Million
Again, cross platform, Kik is a lot like WhatsApp. It’s fast, simple and personal smartphone messaging. [website]
Ask.fm – 65 Million
Receive answers to your questions, attach photos to your answers and easy access to anyone you follow. [website]
Vine – 40 Million
Twitter’s video version of 140 characters. [website]
Snapchat – 30 Million
Take a photo or video, add a caption, send it to one or more friends, and after they’ve viewed it, it disappears from their screen (unless they take a screenshot). [website]
Pheed – 1 Million
This new social network app is about sharing voice, music, videos, photos and text. While its user base is still low, it has seen recent praise:
“Labeled by Forbes as ‘the new Twitter,’ Mashable as ‘the next social craze,’ and Huffington Post ‘the next generation of social media.’ Fortune listed Pheed as ‘The #1 Social Network to Watch in 2013’ and Business Insider ‘the social media company of the year.’”
Now that we’re in 2014, much remains to be seen. [website]
Looking Beyond Facebook
Again, we see that the Church will need to look beyond Facebook to reach this generation of users online. However, keep in mind that these apps are designed for individuals, not organizations and brands per se. And for youth pastors and parents who may decide to install these apps to join-in or see what all the hype is about, you’ll quickly find that unlike Facebook and Google+, these social networks are designed to be small, private groups.
In light of this Facebook exodus among teens, what is the Church’s best move to reach them online?